Including a short video (less than a minute) is a good idea to add a personal touch
Begin with a testimonial - "social proof" is the most effective way to attract more prospects and clients to generate revenue.
Keep it to only your most relevant focuses - you don't want to overwhelm your prospects with information that can't help them. Follow with an inviting conclusion.
More "social proof!" This time, we are presenting it in the form of feedback for work completed. You may also showcase any additional testimonials from former clients or employers. Work history may be included if it is consistent with your current focusus.
Be sure to include a section that showcases your work samples so prospects can gain a feel for your style and see what you are capable of.
This is an optional section - illustrating skills in clear terms can help clients find you, but if they have already found you, your previous sections should speak. Tests help illustrate competence, but may not be available or up-to-date.
If you have relevant accomplishments that you have been certified in or have graduated from, show them off! This helps build trust for your brand and further illustrate competency.
"Remember that the 6 most expensive words in business are, 'We've always done it that way." - Catherine DeVrye
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